![]() ![]() The ‘Frogger’ style game, available on iOS and Android, has been downloaded more than 50m times so far.Īndy Sum told attendees that three things saw it become successful – retention, virality and re-engagement – and that the game “wouldn’t have been a hit without these three things working perfectly”. ![]() ![]() The revenues figure where revealed by co-founders Matt Hall and Andy Sum in a presentation at the GDC conference in San Francisco. Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.ĭeveloped in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular one, having been inspired by Flappy Bird’s accessibility and viral success. ![]()
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